Traditional vs. Digital Marketing

SEPTEMBER 2019 NEWSLETTER

Traditional vs Digital Marketing

How Traditional and Digital Marketing Work together?

Follow the trends with us! We offer in print & digital (all devices) content advertising solutions as well as classical communication formats and OOH in some countries.

Most of our advertising platforms can be found on our site www.affinity-primemedia.ch

Together with our Swiss and International Media Partners, we offer very competitive rates in premium environments.

Programmatic, CPC, CPM, Capping, Geo Targetting … we speak your language!


NEW - FRANCE

PRINT

L’OBS

 

L'Obs

We are proud to announce our new partnership from 1st July with L’OBS and all its platforms/ MPublicité France.

« L’Obs », the leading newsmagazine in France!

Edited in Paris since 1950, « L’Obs » is a weekly international news publication, offering clear reporting, commentary and analysis on French and world current affairs, politics, business, science and technology, culture, society and lifestyle.

As noted on its contents page, the goal of « L’Obs » is to promote a fighting optimism to design a desirable future. « L’Obs » is read by more of political and business leaders than any other newsmagazine.

The ecosystem of "L'Obs" offers premium advertising positions, in a high-level editorial environment, by reaching a target of opinion leaders.

 

L'Obs readers

Print Run: 273,431 copies

Readers: 2.3M readers each week

Digital: 7.5M VU each month

AB+ : 654,000 readers (112 affinity)

AB++ : 403,000 readers (126 affinity)




DIGITAL

NOUVELOBS.COM

 

nouvelobs.com

Offers are not only available on the global site! Ads can be distributed also through our IP addresses Switzerland. Have a look at our fantastic user number:

Western- Switzerland : 1.9 million page views per month

Isn’t there a target group behind to which you could speak to?

Nouvelobs.com

 

INTERNATIONAL / SWITZERLAND

PRINT

CONCIERGE MAPS

Concierge Maps

Concierge Maps created a unique, high added value product targeting the most affluent city visitors of Geneva, London, Paris and Milan.

Unlike the unwieldy and oversized foldout maps offered by our competitors, our guide comes in a discreet and useful format with an easy to fold map, all the useful numbers and details of the city’s major museums and main attractions. The cover has a premium soft touch varnish in keeping with its high production values.

Next issue: November 2019

Booking deadline: 4.10.19

Circulation: 95,000 copies, distributed November 19 to May 20

New: Some Hotels accept the 4th cover advertising – first come/first served!

 

 

VISION by Julius Baer

 

VISION by Julius BärDon’t miss our next issue – with the theme “TIME”

Reach a luxury target group worldwide!

DISTRIBUTION and CIRCULATION
15,000 copies per issue (10,000 in English, 5000 in German)

  • Vision is addressed personally to Julius Baer clients.
  • Distribution to all participants of the exclusive Julius Baer events.
  • Distribution online to all employees

Primarily distributed in those where Julius Baer has a presence: Austria, Chile, Dubai, Germany, Guernsey, Hong Kong, India, Japan, Bahrain, Lebanon, Luxembourg, Monaco, the Netherlands, Panama, the Republic of Ireland, Singapore, South Africa, Spain, Switzerland, the Bahamas, the United Kingdom, and Uruguay.

Next issue

Publication month: November 2019

Booking deadline: October 7th 2019



DIGITAL

PROGRAMMATIC ADVERTISING

Programmatic advertising

 

We connect you with your audience at key moments and in the right mindset.

Together with our partner, we are experts in programmatic campaigns management and operate on various levers and platforms combined with an expertise integrated to your business. Fully transparent we give you the opportunity to mutualize your external costs and to focus on your differentiating aspects.

Audience: Target audiences based on location and behavioural -contextual data or content visited.

Connect: Reach relevant audiences across multiple devices
#Whitelist #premium #UX

Engange: Measure and understand the true engagement of your audiences - #journey

Path: Re-target audiences based on their behavioural data

All together Optimisation based on performance.

See PDF here

BELGIUM

PRINT

ROULARTA

 

Roularta R Women

Discover the power of our packs

The R Women pack allows you to reach a broad and female public. The pack includes 11 women magazines, each with their own expertise, in one pack with 19 inserts: Flair DU + FR, Knack Weekend + Le Vif Weekend, Libelle + Femmes d'Aujourd'hui, Feeling + Gael, Plus Magazine DU + FR, Steps.

Discover full information in this PDF.

 

DIGITAL

ROULARTA MEDIA AND EDITION VENTURES

 

Roularta R Women

Roularta Media and Edition Ventures are the two leaders of the female press in Belgium. Together they are creating digital packs to tap into to the world of women in a simple and efficient way.

Guaranteeing a high-quality inventory and editorial context that ensures the advertiser’s brand safety along with the online viewability of the campaigns and focusing 100% on women, these digital packs are the ideal solution for high-performance campaigns targeting women.

Edition Ventures and Roularta present:

Women De Luxe

The Women De Luxe pack targets active women from 18 to 44 years old, with a high level of education and high buying power. It consists of the websites of Elle.be F/D and Marieclaire.be F/D (Edition Ventures), along with the websites of Gael.be/Feeling.be and Weekend.be F/D (Roularta Media).

Women De Luxe has three offers:

  1. Display (including video)
  2. Dedicated mail
  3. Native

With this joint project, Roularta Media and Edition Ventures aim to create digital solutions with a high traffic capacity for advertisers targeting the world of women in Belgium. There is a secondary benefit as well: enhanced SEO for the advertiser’s brand through a native campaign on the reference websites in Belgium.

FRANCE

PRINT

L'OBS

 

L'Obs

The only news magazine that attracts almost 2.5 million readers every week!

The strongest exclusive audience:

66% of the readers DO NOT READ L’Express or Le Point; that is 1’515’000 readers

59% of the premium readers DO NOT READ L’Express or le Point; that is 377’000 readers…

Combine your print campaign with our Digital platforms.

 

GERMANY

PRINT

AW ARCHITEKTUR & WOHNEN

 

AWA - The winner is: AW Architektur & Wohnen!

The team of AW Magazine is happy to announce a further success after its strong increase in single sales proofed by IVW I/2019 already.

70,000 new readers enjoy AW Architektur & Wohnen and in total 310,000 readers consume the magazine on a regular basic. The means 29% of increase!

We therefore became the magazine with the highest reach in that environment.

 

DER FEINSCHMECKER

 

Der Feinschmecker

NEW LOOK since September 2019! Fresh, modern, sensual, opulent, luxury

The new issue can be ordered at info@affinity-primemedia.ch now.

 

MERIAN

Merian

MERIAN became the number one among the travel magazines and increased its reach by 3.75%!

Our next issues and themes 2019:

26.09. - MERIAN Tanzania

01.10. - MERIAN scout Hamburg

15.10. - MERIAN scout Frankfurt

24.10. - MERIAN Brandenburg

21.11. - MERIAN Marrakech

26.11. - MERIAN scout Leipzig

10.12. - MERIAN scout München

19.12. - MERIAN Bonn

 

ROBB REPORT

 

Robb ReportROBB REPORT GERMANY became due to its layout, extravagant fabrication, high quality and artistic aspiration the first German coffee-table-magazine in the high-end segment.

Dreams will become real - issue number 3/19 - Dream Machines

Order this issue now

For your future media plans we recommend to plan on:

15.10.19 # 4/19: „Less but better“

Cars, Watches for men, Wellbeing & Healthcare, Design, Travel

Theme: Luxury without compromise! 

  • Japan – Special:

Travel – best hotels, indulge – luxury whiskey, design – meet Kengo Kuma

  • Fashion: Autumn break at Lake Como
  • City Break - Discover Barcelona by car
  • Detox Deluxe – best luxury SPAs for men
  • Jewelry design for men – Interview with Reed Krakoff
  • Exceptional watches: Sapphire-crystal and ultra-thin
  • Bordeaux wine from China
  • Interview with Larry Fink
  • Car column‚ hidden “Champions” – best collector cars plus E-Mobility pioneers
  • In every issue: First Class Diaries, the best airport lounges worldwide and luxury sea cruises.

Booking Deadline 10.9.19

and…

Last issue of the year:

26.11.19 # 5 - Luxury Experiences & Robb Report Luxury Award
Themes on request.

SZ MAGAZIN

SZ Magazin

Quality journalism meets lifestyle!

Here you can download the spring Fashion Special.

Why not planning only on your perfect target group, but also on the right issue & environment? Our upcoming special themes are:

20.9.19 Men – booking deadline 28.8.19!

27.9.19 Design – booking deadline 4.9.19!

11.10.19 Women

18.10.19 Travel

25.10.19 Lifestyle/Fashion

8.11.19 Gifts

15.11.19 Art Edition 46

22.11.19 Lifestyle/Winter

29.11.19 Food & Drinks

6.12.19 Watches & Jewellery

 

SZ STIL LEBEN

Stil Leben

REMINDER

Luxury & lifestyle pure!

SZ Zeitung supplement published 3 times per year – next issues:

2/2019- 17 October – booking deadline 18.9.19!!

3/2019-12 December - NEW

 

 

DIGITAL

SZ.DE

 

SZ Digital Media

Overall 5.38 million individuals read at least one SZ print or digital offer

  • 970,000 exclusively read print
  • 12 million exclusive weekly digital users
  • 280,000 read print daily and also use SZ digital properties weekly

We offer solutions with programmatic, native & classic advertising, video and more.

NETHERLANDS

PRINT

FD PERSOONLIJK

 

FD Persoonlijk

The Fashion month is coming up and in just one week we are closing the Fashion Issue of September 7, 2019. But we don’t stop there.

The fall issue of FD Persoonlijk’s Man Style is following soon.

Publication date:          Saturday, 28th September

Material deadline:        Tuesday, 13th September

Find out some of the highlights of this issue by clicking here: https://fdmg.nl/en/advertising/fd-persoonlijk

 

TEMPUS

 

Tempus

The fall issue of the glossy magazine Tempus is coming out on 12th November!

Don’t miss this great opportunity to promote your new watch and jewels models in this leading luxury title. You will reach 135’000 readers among watch enthusiasts and HNWI.

Tempus has been the leading magazine on watches, jewellery and luxury for over ten years now. Tempus works with the best of Dutch and foreign (watch) journalists and offers up an unconventional and broad perspective on the world of watchmaking. The magazine is not just noteworthy because of the quality of its articles; as a commercial supplement in the Dutch financial newspaper Het Financieele Dagblad, Tempus boasts the biggest circulation in the Netherlands by far in its segment, reaching a unique target audience in the higher-income category and the highest levels of the public and private sectors (SMEs, bigger organisations, and government).

Ask for your personal ad offer here and have a look at the presentation hereby.

SPAIN

PRINT & DIGITAL

UNIDAD EDITORIAL

 

Unidad Editorial

Unidad Editorial is the leading multimedia group in Spain!

Published Newspapers: EL MUNDO, EXPANSIÓN and MARCA.

Published Magazines: TELVA, YO DONA, FUERA DE SERIE, LA LUNA DE METRÓPOLI, MARCA MOTOR, ACTUALIDAD ECONÓMICA and MÁSTERPASATIEMPOS.

84% OF THE SPANISH POPULATION IS CONNECTED TO UNIDAD EDITORIAL!

COVERAGE, QUALITY & RECOGNITION

Unidad Editorial PROGRAMMATIC offers : Advertisers have access to our premium sites by using the automate technology for the campaigns in order to reach the best performance.

Available formats: STANDARD, RICH MEDIA & CONTENT

 

OOH - EXTERIOR PLUS

 

AVANT-GARDE communication for the main Spanish AIRPORTS

Life at Airports

MADRID BARCELONA

REUS GIRONA VALLADOLID

BURGOS SALAMANCA

SABADELL CUATRO VIENTOS 

111,407,397 passengers / year

Our offers are competitive, creative and impactful!

AIRPORTS - TRAIN – Street Furniture – Shopping – Parking:

 

Exterior

 

EXTERIOR PLUS is a leading outdoor communication company with presence in all the Spanish territory having the exclusivity in the commercialization of advertising solutions at the National Railway network that interconnects the main cities as Madrid, Barcelona, Malaga, Seville, Bilbao, Valencia and the neighboring populations.

Exterior Plus is leader in roadside (street furniture and billboards) at the Spanish Mediterranean and South Atlantic coasts, offering optimal service to national and international advertiser brands that require a precise know-how of the audience of each territory.

SWITZERLAND

PRINT

ADAM THE MAGAZINE

 

Adam

We are digital and available on https://ch.readly.com/products/magazines?q=adam since 2018 and registered over 1,000 readers for the October 2018 issue. With the actual issue no 1/19 we are close to 900 readers who accessed with a reading time of over 6 minutes each!

Tendency… increasing!

Why not planning a co-operation with us in the upcoming print edition which will be viewable again on the “Readly” digital newsstand and at the main kiosks in Switzerland? Our readers, the Gentlemen 30+ are very involved in reading our luxury & lifestyle contents.

Next issue: 21 October 2019

Please find our fact sheet here.

 

FORBES

 

Forbes

News and features from Forbes Magazine DACH, a leading source for reliable business news and financial information.

Distribution Switzerland
-Numerous companies serve as subscription partners
-Sales Points: Airports, Train stations, Kiosks, Hotels
-Distribution via selected Universities and Companies
-Sales points at all Forbes events and partner conferences

Circulation
10,000 copies in Switzerland

Some themes and next issues:
30/09/19 Forbes WOMEN – with special focus on investments & business.
28/10/19 TRADE – strong target on finance, investments and pension.
21/11/19 Education / Learning – and follow up about pension.
13/12/19 Security – and special content Real Estate.

Target group

-Entrepreneurs
-CEOs and upper Management
-Investors
-Startup Founders
-Students

FORBESDACH.COM

Come and visit us; learn more about Forbes DACH and our Women Summit in Zurich in September 2019. We invite you to apply for participation via the site.

PRESTIGE SWITZERLAND

Prestige21,963 paid subscriptions, unisex readers 29+, luxury & lifestyle minded, urban…

Those reasons should be strong enough to plan on our next issue and present your brand:

5.12.19 – Travel & Gifts

We offer:

Classic advertising

Special formats, inserts, wraps, gatefolders, top-on cards and more are available!

Plan on a special advertorial/editorial co-operations in print & digital together with our chief editor Sabrina Kaiser!

She’d be happy to use all her creativity capacity to build a story together with you!

 

DIGITAL

Packages for any format including native advertising, any target groups, any geo localizations, programmatic… on all devices are available.

We kindly invite you to test our offers and have a discussion about your goals, targets, period of communication and wished investment.

Drive traffic to your boutiques, stores, museum, shopping mall…

CONTACT US


Email us at Affinity-PrimeMEDIAPlease contact us for any commercial advertising opportunities.

Affinity-PrimeMEDIA